“What is your Training Budget?”
Updated: Mar 19
By John R. Lehman
Vice President Athena Worldwide
As a security industry and Law Enforcement Training Instructor in Texas, I get slammed with questions from people from all over the country, (and world), about training programs I offer. One question I always get hit with is so general in its scope that it begs for a full and specific answer.
I was recently asked “do you have any good training coming up?” I answered the question with a question that all reasonable training providers should ask:
“What is your budget?”
To which their answer came back “Good question, not sure”. “What type of training do you have in mind?” I wanted to answer him with another question again but I decided to educate him instead so I answered him this way:
“Training is anything from push-ups to a 10 mile run to martial arts. It’s usually self-paced, up to you to do and it’s usually free or close to it.
“Good training” is typically hands on with self-defense and firearms use, vehicle use, operational organization and other “intellectual” education and can range from 50 dollars to well over 10,000 dollars and last 2 to 3 weeks.
Life altering training is a complete package from a-z and includes personal training with world class Instructors and elite military tier 1 guys in places like Panama, Israel and Africa…and Texas, and starts at around 15,000 and up to as much as 85,000 dollars” and lasts months. Remember that your money controls your training.
“So what is your training budget?”
The first Question I ask, and the answer I get back, is usually all I need to determine a candidate’s experience, previous training and discipline in the industry. I am regularly disappointed with the lack of true education and discipline in my trade. Without trying to insult you who are true professionals in the business, I will address training from an Instructor’s perspective.
If you are serious about your profession, then you have socked away about 5,000 dollars a year for “good” training. You would choose 3 programs a year to invest into, and one of those should be some form of instructor program.
If you can’t afford at least 3,000 dollars to attend one program in one year, you won’t be taken seriously when you answer the question. If your Instructors are worth a damn, they will review your CV’s and previous training record, and will contact your previous Instructors. I regularly call my student’s past Instructors to verify their training. If you know what you say you know and can do what you say you can do, you should be able to prove it in training. I get 10 to 15 calls a month from other Instructors who are checking on my past student’s training. Your Client’s life and my reputation each rely on your ability. Your ability is directly affected by your continued training which is affected by me, the Instructor.
If I ask “what is your budget” Your answer should be 3,000 to 5,000 dollars (or more) per course. This assumes that you would only spend part of your budget on a single training provider and course. (And remember that not only do you have to pay for the course, but you will also have to absorb the cost of not working for the training period, extra equipment, ammunition and weaponry, hotels, transportation, credentials, books….)
Never spend all of your budget in one place. As much as I want all of your training money, I always recommend multiple schools. And other instructors. There are many exceptional instructors out there. If you can’t come to me, call me and I will recommend one for you.
Any Instructor that respects his student will prepare that student for their next step, not just take his money for the current one. The more diverse the training, the more prepared the student will be to handle diverse situations. My greatest complement is the returning student. And they won’t come back if they can’t trust my training.
Now, If you have the professional and fiscal discipline to have a training budget, and that budget allows for at least one “good” training program a year in addition to regular weekly training, you would (in my course) get 10 days of shooting, driving, investigations, first aid for EP, clothing and outfitting coaching, dining etiquette, communications, intelligence gathering and analysis and mission planning. You would also get unarmed defensive tactics and regular exercise training. I have several customizable courses and can bring my courses and Instructors to you.
When you call and ask me “do you have any good training coming up?”
Be ready to answer my question:
“What is your budget?”
About the Author
Mr. Lehman is the Vice President of Athena Academy. He is the founder and CEO of White Star Consulting, LLC based in Dallas, Texas. He is a certified TCOL (Texas Commission on Law Enforcement) classroom and Firearms Instructor, NRA Certified Law Enforcement Firearms Instructor, Federal Protective Service authorized Instructor, Texas Concealed Handgun Instructor, ASP Baton/Handcuff Instructor and unarmed defensive tactics Instructor using the Russian Systema discipline. He is a Texas Licensed Instructor for unarmed and armed Security and teaches the Texas Personal Protection Officer (PPO) course. Mr. Lehman joined Athena Academy Instructor’s team on January 2013, with over 27 years of corporate and private security experience.
At Athena Worldwide we are industry leaders for promoting, training and staffing female bodyguards internationally. We provide world-wide close protection and executive protection services for entertainment professionals, politicians, CEOs, Royal Families, journalists, clergy and corporate personnel.
Want to find out more about female bodyguards? visit www.athenaworldwide.com